Posted: September 14, 2016
The QMS Cattle & Sheep Assurance Scheme is the foundation of The Scotch Beef PGI label. It celebrated its 25th anniversary in 2015, making it the longest established scheme of its kind in the world.
- To carry the Scotch Beef PGI brand, cattle must have been born, reared and processed in Scotland and spent their entire life on QMS Scotch Assured holdings.
- This whole of life brand eligibility is delivered by a suite of assurance schemes: one livestock: Cattle & Sheep and four non-livestock: Feeds, Haulage, Auction Market and Processor.
- Whole chain assurance underpins the integrity of these premium brands, and provides reassurance to consumers of provenance, highest standards of production, and animal welfare and wellbeing.
- To ensure the best consistent eating quality for Scotch Beef PGI we only select the best prime cattle. In addition to the born, reared, slaughtered and Scotch assured from birth criteria, for meat from the animal to be eligible to carry the Scotch Beef PGI branding, the animal must be:
- Over 12 months of age
- Under 48 months if a steer or a heifer
- Under 16 months if a young bull
- Heifers must not have had a calf
- Since 1996 the Scotch Beef PGI brand has held the coveted European Protected Geographical Indication (PGI) status, which legally protects the brand names from imitation.
- Animal welfare and wellbeing are of paramount importance in ensuring the highest product quality.
- Traceability of product is key and robust checker systems are in place.
- For further information on our standards, please visit, www.qmscotland.co.uk.